FASHION, STYLING, TRUNK SHOWS, WEB COPY
INDUSTRY
Fashion
MY ROLE
Natalie Walker is a fashion & textile design house based in Jaffa, Israel.
I collaborated with a graphic designer to oversee brand asset designs, including web layout, look books and line sheets.
Going into this project, it was important to me to properly capture the brand’s narrative through imagery. I organized and styled a photo shoot at Natalie’s studio, then worked with the graphic designer to identify which content was best suited for social media, web product, and those that would produce the most refined look book.
I am currently utilizing the assets created to generate sales in the U.S. and expand the label’s reach beyond its Jaffa home.
PROCESS
Fashion styling / photoshoot management / client relations / asset design management / visual merchandising / sales