INDUSTRY
Retail, Press, Product Launch, Virtual Reality
EVENT SUMMARY
In October 2018, Tiffany & Co launched the Tiffany Wave pendant at their HQ in Sydney, Australia. The company pledged to donate 100% of profits from the Tiffany Wave to benefit the Great Barrier Reef.
In addition to an expert panel, the audience participated in a VR screening of Valen’s Reef, which dives underwater to show the shocking degradation of the Great Barrier Reef.
Key guests at the event included actress and environmentalist Isabel Lucas, Sheree Comerford, Carissa Walford along with the team from the Great Barrier Reef Foundation, Wildlife Conservation Network and Greening Australia
MY ROLE
I flew to Sydney to manage all aspects of the virtual reality screening at the launch event. It was my responsibility to build the screening into the highly curated event without detracting from the meticulously timed run of show. I trained and directed a team of 10 on site to assemble and distribute headsets and presented the screening to the audience.
PROCESS
Technical training / overseeing all software testing and QA / task management & delegation / deliverable schedules / build run of show and floor plans / establish statement of work