m i k a . h a s a k
VR Cinema at Sundance Film Festival

Sundance Film Festival

Artist Relations, Contract, Event Production, Project Management
VR Cinema at Sundance Film Festival

VR Cinema at Sundance Film Festival

INDUSTRY

Entertainment, Film Festival, Virtual Reality

EVENT SUMMARY

The New Frontier program at Sundance Film Festival 2020 was more robust than ever before. Split across three venues, New Frontier highlighted experiences involving room-scale VR, augmented reality, and a communal 360 cinema.

Over the course of the 10 day festival, The Box at The Ray screened two VR shorts programs, each followed by a filmmaker Q&A. The programs - curated by Shari Frilot and Milo Talwani, were split between narrative and documentary. The programs spanned the globe, with each piece demonstrating a unique perspective on immersive storytelling.

MY ROLE

I worked directly with the New Frontier team to execute their vision for the VR cinema. Ahead of the festival, I coordinated VR hardware sponsorship, secured additional theater staffing, managed submission deadlines and testing schedules, and liaised between the selected filmmakers and the festival. On the ground, I was responsible for daily production in the VR Cinema, ensuring that programs were facilitated smoothly and maintaining quick turnarounds and equipment hygiene between screenings.

PROCESS

Technical training / overseeing all software testing and QA / task management & delegation / deliverable schedules / inventory management / establish statement of work / budget management / contract negotiation / event production / project management

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