Produce a synced VR screening to 500 press and music industry professionals across LA, NYC, and London
INDUSTRY
Music, Virtual Reality, Event Production
EVENT SUMMARY
On January 26, 2018, Elton John surprised the world with the announcement of his final world tour, “Farewell Yellow Brick Road.” A 5-minute virtual reality retrospective of Sir Elton’s life was simultaneously screened to an audience of over 500 across London, NYC, and LA. Upon removal of the headsets, the stage in NYC turned to reveal Elton John performing “Tiny Dancer” live on his signature Yamaha piano. The performance was live streamed to LA and London.
MY ROLE
I was the project manager for all aspects pertaining to the VR component of the synced events. I created timelines and ensured testing deadlines were met consistently, built and trained teams for all 3 event sites, oversaw product testing and directed the VR run of show across all three cities
PROCESS
Contract negotiations/ site visits / overseeing all software testing at Spinifex Group’s HQ in Los Angeles / sourcing VR teams for all locations - 30 people in NYC, 10 in LA, 10 in London / reduce project costs by securing 300 Samsung-sponsored VR devices // manage all sponsored inventory as well as 200 WeLens devices / task management and delegation / deliverable schedules / build run of show across three time zones